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Project Management for SEO

May 4, 2010

I have been in SEO now since 2006 but few know that I actually became an SEOer by accident (although that’s another very long story). I actually have a Bachelor’s degree with my major being in IT project management, so I thought to myself that I should do a cool post on how we could use project management methodologies in SEO in order to correctly manage our search marketing campaigns…

There are 3 main constraints on any project, i.e. Time, Scope and Budget. Successfully completed projects are completed in time, within scope and within budget constraints. So how does this apply to SEO?

project contraints

Well when you are an SEO team working in remote offices you need to co-ordinate your efforts in order to get the best results. This means sticking to budget and time constraints for certain milestones, as well as remaining within the scope of the project, i.e. the SEO strategy/plan.

Here are some links to cool online project management software:

  • BaseCamp – A premier project collaboration service that many top companies utilize. Features include the ability to create and manage projects, private or public to-do lists, milestones, messaging, upload and share files, time tracking, notifications, time reporting, assign administration rights to people, admin rights for projects, admin rights for to-do lists, RSS, whiteboards, chat, calendars, assign milestones, design templates, activity stream, corporate branding, assign deadlines, commenting, drag and drop interface, and message boards.
  • 5pm – Includes projects/tasks tree, Gantt charts, deadline assignments, groups, private projects/tasks, notifications, client login, project and task sorting, file uploads and attachments, time tracking, time reports, RSS, corporate branding, iCal integration, email integration, 256-bit SSL data encryption, contacts import tool, API, drag-and-drop functionality, auto-archiving, reminders, and the ability to import data from Basecamp.

In order to properly manage and SEO campaign, you need to first outline your SEO strategy with objectives and goals. Goals need to be SMART, i.e. Specific, Measurable, Attainable, Realistic and Timed, which means that each section of your SEO strategy would then have time and scope and budget.

Using project management methodologies would ensure that you stay on-track with your SEO strategy and that you meet your objectives.


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